Your products, drawn
The plan was stock photos on the product pages. These are four drawings we made from your specs to show what that page could carry instead. Click any one to see it full size.
What the drawings do for Williams
- Show what a photo can't. Cell structure, fibers, profiles and how a part installs, the details that separate your product from a lookalike.
- Your product, not a stand-in. Stock shows generic rubber and foam. These are drawn from your own specs.
- One drawing, used everywhere. The same artwork carries the product page, the tech sheet, the booth, catalogs and quotes.
- One look across the line. Every product drawn the same way, so the site reads as one manufacturer.
- Specs where buyers look. ASTM grades, durometer and sizes sit right on the image an engineer is studying.
- Yours outright. No stock licenses to renew, track or share with competitors using the same photo.
Your decisions
Each one has our recommendation, the price, and when it matters.
Product illustrations
A drawing like the ones above for each product page, in place of stock photos. Callouts and spec chips can be switched off wherever you want a cleaner image.
Our recommendation
Your top 10 products, drawn for launch: $3,000
$300 per product. Simple shapes run $225, molded or profiled parts up to $525, and we confirm each one before we start. Application scenes like the precast one above are $750 each.
Decide by
Thu, Oct 30
We'll walk through these together at our Oct 30 meeting.
Tech data sheets
Your Everlastic data sheets redesigned to match the new site, like the NN-1 sample Kyle reviewed, with each product's drawing on its sheet.
Our recommendation
Sheets for the same top 10 once they're drawn: $1,500
$150 a sheet when the product is already drawn. A sheet that needs a new drawing is $450, the rate we quoted Oct 1.
Timing
When your data is ready
Send current tech data for each product in any format. Sheets can follow launch.
Trade show booth
The 10 ft backwall concept we sent Oct 5 maps the full line onto four job-site scenes, drawn in the same style as the products above.
Next step
Tell us which shows you're working this winter
We price the booth once we know the show and the space.
Timing
Late Nov for a January show
What's left before launch
Both sides of the list, so it's clear where each item sits.
From Williams4
- Precast content. Product names, titles and descriptions for the Precast pages, like the Concrete and Masonry batch Kyle sent.With you
- Industrial markets. The PDFs and copy for the "Industrial Markets We Serve" sections on the Applications page.With you
- iStock login. The login we have didn't work. A working one lets us choose the home and inside page images.With you
- Data sheet PDFs. The current tech and safety data sheets for each product, so every product page links to its sheet.With you
From Formcode6
- Concrete and Masonry pages. Kyle's product names, titles and descriptions going onto the pages.In progress
- Product visuals. Options for product drawings, shown at the top of this page.Done
- Precast pages. Built as soon as the Precast content arrives.Up next
- Industrial markets section. Built once the PDFs and copy arrive.Up next
- Page images. Chosen for the home and inside pages once the iStock login works.Up next
- Redirects. Point every old williamsproducts.net page to its new home so search rankings carry over.Up next