What's left before launch
Both sides of the list, so it's clear where each item sits.
From Williams1
- Product sheets. The data/tech, safety and cut sheets for each product. If one sheet covers more than one product, note which products it applies to.With you
From Formcode7
- Precast pages. Kyle's Precast content arrived Oct 15. We start loading it Friday, Oct 16.Starts Oct 16
- Page photos. iStock is shared and working. We meet Monday, Nov 2 to choose the home and inside page photos.Nov 2
- Redirects. Point every old williamsproducts.net page to its new home so search rankings carry over.Up next
- Page templates and content. Every template built, with most of the product and page content loaded.Done
- Concrete and Masonry pages. Kyle's content loaded and finished in September.Done
- Design review. Designs now live on our own review platform in place of Markup. It works much the same way.Done
- Product visuals. Options for product drawings, shown below.Done
Your products, drawn
The plan was stock photos on the product pages. These are four drawings we made from your specs to show what that page could carry instead. Click any one for a closer look.
What the drawings do for Williams
- Show what a photo can't. Cell structure, fibers, profiles and how a part installs, the details that separate your product from a lookalike.
- Your product, not a stand-in. Stock shows generic rubber and foam. These are drawn from your own specs.
- One drawing, used everywhere. The same artwork carries the product page, the tech sheet, the booth, catalogs and quotes.
- One look across the line. Every product drawn the same way, so the site reads as one manufacturer.
- Specs where buyers look. ASTM grades, durometer and sizes sit right on the image an engineer is studying.
- Yours outright. No stock licenses to renew, track or share with competitors using the same photo.
Your decisions
Each one has our recommendation, the price, and when it matters.
Product illustrations
A drawing like the ones above for each product page, in place of stock photos. Callouts and spec chips can be switched off wherever you want a cleaner image.
Our recommendation
Your top 10 products, drawn for launch: $3,000
$300 per product. Simple shapes run $225, molded or profiled parts up to $525, and we confirm each one before we start. Application scenes like the precast one above are $750 each.
Decide by
Fri, Oct 30
We'll walk through these together at our Oct 30 meeting.
Tech data sheets
Your Everlastic data sheets redesigned to match the new site, like the NN-1 sample Kyle reviewed, with each product's drawing on its sheet.
Our recommendation
Sheets for the same top 10 once they're drawn: $1,500
$150 a sheet when the product is already drawn. A sheet that needs a new drawing is $450, the rate we quoted Oct 1.
Timing
When your data is ready
The data, tech and safety sheets you're gathering for the site are what we'd work from. Sheets can follow launch.
Trade show booth
The 10 ft backwall concept we sent Oct 5 maps the full line onto four job-site scenes, drawn in the same style as the products above.
Next step
Tell us which shows you're working this winter
We price the booth once we know the show and the space.
Timing
Late Nov for a January show